Playbook: Lean App Analytics

Many startups, indie hackers, and product teams either overcomplicate their mobile app analytics or ignore them completely. This playbook offers the 80/20 version of mobile app analytics that lets you focus on building great apps, not guessing at what works. Here are a few reasons why you should be thinking about mobile app analytics:

  1. Know what to build: App analytics help you identify which features really solve your users’ paint points and which features to remove.
  2. Gain a competitive edge: Speed is key in the early days, and understanding what works quickly can give you an unfair advantage over your competition.
  3. Happy users, increased revenue: Tracking the value of your app's features ensures that you're addressing user needs and ultimately driving your revenue.

This playbook will get you started on your mobile app analytics journey by helping you understand the key metrics that drive user satisfaction, revenue, and growth. While the topic of analytics can be complex, especially as your user base grows, getting started can be very easy.

Metrics and Benchmarks